Cookie and Tracking Technologies Policy
Effective Date: 18 September 2024
1. What Are Cookies and Trackers?
Cookies are small text files placed on your device when you visit our website. They help us understand how you interact with our website, ensure it functions correctly, and improve your user experience. Trackers is a broader term used to describe technologies, including cookies, scripts, and web beacons, that allow the website to access and store information on your device. These are used for a variety of purposes such as functionality, analytics, and marketing.
2. How We Use Cookies and Trackers
We use cookies and other trackers for the following purposes:
Essential Functions: These are necessary for the website to function correctly and provide you with the services you request, such as logging in or managing preferences.
Functionality and Personalisation: Trackers enable features like language selection, regional settings, and personalised content, improving the user experience.
Analytics and Performance: Trackers help us understand how visitors interact with the website by gathering information on traffic, session duration, and user behaviour.
Marketing and Advertising: Trackers enable personalised ads and marketing, allowing us to display content relevant to you based on your browsing behaviour across different platforms.
3. Types of Cookies and Trackers We Use
We categorise cookies and trackers as follows:
Necessary (Essential) Trackers:
These are required for the website to operate, and without them, basic services like login and form submissions would not function.
CookieConsent: Stores the user’s consent state for cookies.
PHPSESSID: Preserves the user’s session across page requests.
Elementor: Used by the website’s theme for real-time content updates.
rank-math: Used for search engine optimisation functionality.
WiseChatChannelsStorage: Used for the chat functionality on the website.
Functionality Trackers:
These allow the website to remember choices you make, such as your preferred language or region, and provide enhanced features.
pmpro_visit: Tracks interactions with membership and subscription forms.
Analytics and Performance Trackers:
These gather data on how the website is used and help us improve performance by collecting information anonymously.
Google Analytics: Collects data on website traffic, user interactions, and behaviour for analytical purposes.
Microsoft Clarity: Provides heat maps and session recordings to analyse user behaviour for website optimisation.
WordPress Stats: Gathers data on website performance.
Marketing and Advertising Trackers:
These are used to track visitors across websites to display relevant ads based on user interests.
Google Ads Conversion Tracking: Tracks conversions for Google Ads campaigns.
Meta Pixel: Monitors conversions and user behaviour for targeted ads.
4. Third-Party Trackers
We use third-party trackers managed by external services to enhance website functionality, marketing, and analytics. These may include:
Google Tag Manager
Apple Pay and Google Pay (Payment Trackers)
PayPal and Stripe (Payment Trackers)
Facebook Messenger Customer Chat (For direct communication with users)
Font Awesome and Google Fonts (For displaying web fonts)
Cloudflare Bot Management (For protecting against bots and ensuring website security)
These third parties may have access to the data collected by these trackers. For further details, you can review their privacy policies directly.
5. Consent and Withdrawal of Consent
When you visit our website, you will be presented with a banner that allows you to manage your cookie preferences. You can consent to or reject different types of trackers, except those essential for the operation of the website. You may also withdraw your consent at any time by adjusting your preferences through the cookie banner or modifying your browser settings.
6. Managing and Deleting Cookies and Trackers
You have control over the cookies and trackers stored on your device. You can manage cookies by:
Browser Settings: Block or delete cookies through your browser’s settings. Please note that disabling cookies may affect your website experience.
Consent Preferences: Manage your consent through the preferences panel available on our website or via third-party opt-out links.
Mobile App Settings: If using our services through mobile apps, you can manage tracking preferences via your device’s privacy settings.
For more granular control over cookies and interest-based advertising, you can visit external opt-out resources such as YourOnlineChoices (EU) or DAAC (Canada).
7. Updates to the Cookie Policy
We may update this Cookie and Tracking Technologies Policy from time to time to reflect changes in the trackers we use or to comply with legal requirements. You will be notified of any significant updates either through a banner or email as applicable.
8. Contact Information
If you have any questions or concerns regarding this policy or the trackers used on our website, please contact us at:
Email: enquiries@andrewcurry.co.uk